There is a virtuous cycle between applications and platforms. Applications drive the requirements that make platforms great, and in turn, the platforms empower innovation in the application. This goes to Microsoft’s roots, with Office driving Windows and the graphical interface of Windows empowering the growth of Office.
It is equally true today, and as an application that consumes the full breadth and depth of Microsoft platform technology, Microsoft Dynamics plays a critical role within Microsoft, helping to drive the platform to excellence, historically the on-premises server stack, and today, the Windows Azure cloud platform. Microsoft Dynamics brings together the broad range of Microsoft technology, spanning both commercial and consumer, making it easier for businesses to collaborate, connect and deliver results.
Microsoft Lync, SharePoint, and SQL Server BI tools provide embedded communications, collaboration, and analytics capabilities within the end-to-end business solution. Microsoft Dynamics CRM runs in Outlook, so users can move between tasks with greater ease and without disruption. This pervasive interoperability creates a better user experience, reduces IT costs and complexity, and puts new Microsoft products into customers’ hands without headache.
Testing real customer scenarios that cut across Microsoft products and services – for example, seamlessly moving data between Microsoft Dynamics business applications and Microsoft Excel to empower ad hoc analysis – and an ongoing commitment to engineer for simplicity of upgrade and to test across product and service versions enables customers to benefit from advancing technology more quickly, consistently and seamlessly.
DYNAMIC BUSINESS: FROM ASPIRATION TO REALITY
The cloud is another area where Microsoft Dynamics demonstrates the unique benefits of a business solution from Microsoft.
First, the Microsoft Dynamics roadmap commits to cloud delivery on the scalable, cost-effective, global Windows Azure platform driving key requirements into that platform, and building on its unique Platform as a Service (PaaS) architecture to achieve new heights for cloud delivered business software.
Second, customers will have the ability to discover, acquire and manage Microsoft Dynamics, Microsoft Office 365 and Windows Azure cloud services through a unified marketplace and portal experience, simplifying the consumption of a broad set of services.
Third, we have seen with our own customers that organizations do not switch all of their IT assets to the cloud instantaneously; rather most or all businesses will live in a hybrid environment for the foreseeable future, combining some assets on-premises with others in the cloud. Windows Azure uniquely enables this with federated identity options that allow one consistent use of people’s identity across cloud and on-premises, as well as capability for secure virtual private networks between the Microsoft cloud and a customer’s on-premises infrastructure. Microsoft Dynamics builds on this with the power of choice – the same business application uniquely available for cloud or on-premises deployment.
Together, Windows Azure and Microsoft Dynamics offer Dynamic Businesses the “cloud on their terms.” Across the board, Microsoft products are synonymous with productivity, touching and improving the lives of people in every facet of business and life. And Microsoft is relentlessly committed to improving the user experience; with investment exceeding $9B in annual R&D, all geared towards building the most intuitive and simple solutions for businesses and consumers.
Microsoft business solutions deliver a broad array of capability to customers in their aspirations to become Dynamic Businesses through technology innovation.